Welcome To BFF Discover

Imagine entering a room and seeing no one that looks like you. Whether we’re talking about physical rooms, Discord channels, Twitter Spaces or rooms in the metaverse, this experience is all too common for women and other outlier groups in Web3. 

By shining a light on and providing a space for the many diverse leaders and innovators moving the Web3 world forward, BFF Discover seeks to change that. 

Launching today, BFF Discover is our original content studio for Web3 education, insights and interviews. In a recent survey, members of the BFF community told us that education is the single biggest thing that will help them advance their skills and knowledge in Web3. And even in the bear market conditions, most BFFs remain committed to learning about and investing in Web3.

The challenge? When Team BFF first started talking to friends and colleagues about Web3, it was clear they were hungry for a place to learn more, but none of the content out there really resonated with them. Some of it was too jargony to be readable. A lot of it covered topics that just weren't of interest. And most of it was told from the perspective of male voices.

BFF Discover disrupts that reality by leaning on the expertise of diverse female and non-binary voices making waves in the space. Many articles are written by BFF Contributors, passionate and diverse writers and creators working to educate and empower the BFF community. Other features will include the stories of our impressive cohort of Founding BFFs. And you’ll often hear from our co-founders, Brit Morin and Jaime Schmidt, with their insider perspective on how Web3 is shaping the world we live in and, in turn, how BFF is shaping Web3. 

Our initial franchises include:

WTF Is… 

Whether it is NFTs, DAOs, crypto wallets, DeFi, the ETH merge or the latest in crypto policy, in this series BFF contributors explain in concrete terms foundational aspects of the Web3 ecosystem. Read more here.

Web3 In Your World

Building off the foundational elements explained in WTF Is… Web3 In Your World ties key Web3 terms and principles into real world applications that will impact key industries, institutions and individuals. Read more here.

Meet a BFF 

BFF community members share their own journeys into crypto and Web3 in a “day in the life” style blog, including how they spend their days and juggle the other demands of their life alongside their interests in Web3. Read more here.

Get To Know Us: Founding BFFs

More than 100 female and non-binary leaders across crypto, tech, design, business, and more have assembled to support BFF's growth and utility. Just like our community, some are new to crypto, and others are full-on experts. Get to know them through this series. Read more here.

BFF Spotlight: Diverse Voices In Web3 

BFF Contributors interview diverse leaders in Web3 to learn more about their journey into Web3 and their predictions for how the technology will shape their industry and their world moving forward. Read more here.

GM, BFF

Our weekly newsletter, GM, BFF hits your inbox every Monday morning with top insights, interviews and news coming from Web3, crypto and beyond. Read more here.

We’re only getting started. From here, we have aspirations to truly bring BFF Discover into Web3 with incentives and utility for both readers and contributors to engage with us and learn from our ecosystem. Imagine if you could come to BFF Discover not only to increase your knowledge, but to also redeem exclusive perks and access across the BFF Universe.

We also want to hear from you: What would you like to see from BFF Discover moving forward? Feel free to drop us a note at hello@mybff.com

Caroline Fairchild is Editor in Chief at BFF

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Browse the official collections on OpenSea:
BFF Friendship Bracelet
BFF Friendship Bracelets
The BFF 'You' Collection. Artwork by Jade Purple Brown.
You PFP Collection