GM, BFF: When JPEGs become gin

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Gartner analysts recently predicted that by 2027, some 80% of the top 100 global consumer goods manufacturers will use at least one tokenized asset to drive more revenue and reach. As non-fungible tokens (NFTs) grow in popularity, brands and businesses are coming up with new ways to merge the digital with the physical, whether through loyalty programs, “phygital” goods or community-centered business models.

This week, BFF contributor Liya Dashinka spoke with Carly Reilly, host of the leading NFT podcast, Overpriced JPEGs, about how she used an NFT drop to build both her personal brand and media empire.

“I was very vocal about not wanting to launch an NFT,” Reilly told BFF. However, a conversation with Kit Codik, bevalc e-commerce veteran and founder of Liquid Collections changed her mind. While brainstorming a one-year anniversary gift for podcast listeners, Coda and Reilly launched a plan to drop an open NFT mint and reward holders with premium gin.

And thus the idea of Overpriced Gin was born. For those interested in applying some of Reilly’s learnings to their own digital-meets-physical NFT project, here is how the OPJ team broke down the collection’s utility.

Holders received:

These perks seem to align with why consumers want to become NFT holders of a particular project or community. According to Cointelegraph, three out of every four NFT collectors buy them for the status that they give. Meanwhile, just 13% buy NFTs to resell them in the future.

Read More On BFF Discover

Catch Up Quick

Robinhood subpoenaed by SEC. The brokerage said it received an investigative subpoena, which asked for information regarding its support cryptocurrency listings and custody status, shortly after FTX’s collapse.

BUSD bust? The U.S.-based crypto exchange Coinbase announced it will pause trading of BUSD starting March 13, causing the Paxos-issued stablecoin’s market cap to fall under $10 billion. 

Meta releases AR hardware roadmap. Company execs described plans for three new Quest headsets, a pair of AR smart glasses and a ‘neural interface’ smartwatch designed to control them. 

BFF’s list of best Web3 YouTubers. As more people come to adopt blockchain and decentralization in their lives, many content creators are turning to YouTube to share their insights. Contributor Amanda Hyslop dives in.

Power of Women collabs with Man City.  The ‘I am EMPOWERED’ collaboration is being featured as part of Manchester City Football Club's International Women’s Day 2023 celebration. The collection depicts the passion and diversity of women in football today to inspire and empower future generations. 

✨ BFF Updates

Today is the day, BFFs! 💃🏻Join us in our new BFF Spatial world at 4pm ET for the unveiling of Clarins Precious - As Rare As You. 

We’ll be hosting a live conversation with the artists, sharing exclusive sneak peeks and giving you the chance to win 1 of 20 special NFTs.

As a reminder, owning a Clarins Precious - As Rare As You NFT will entitle eligible holders to: a 15ml Soft Crème and 30 ml bottle of Lotion, plus first access to the Clarins Precious virtual pop-up and a 1-on-1 Clarins Precious Live Consultation.

Holders will also be able to unlock a one-of-a kind augmented reality (AR) filter designed by an artist featured in Allure Magazine. 

Join us with this link.

From Our Founding BFFs

LIVE TINTED Founder & CEO Deepica Mutyala was featured in Women’s Wear Daily for closing a $10 million Series A funding round. 

Vayner3 Media President Avery Akkineni spoke to Alo CMO and Global Head of Marketing Angelic Vendette about bringing mindfulness into the metaverse. 

BFF Events

Thanks for reading! We’d love to hear from you. Feel free to let us know what you think of this newsletter and what you’d like to see from it in the future by emailing

🚨 This newsletter and all the information in it does not constitute financial advice. If you don’t want to invest money or time in Web3, you don’t have to. As always: Do your own research.

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